BRAND identity TOOLKIT
A memorable and effective brand takes years to build, yet it can quickly erode through a failure to protect and consistently implement the elements that define it.The following guidelines were created to help bring consistency and clarity to the way we communicate about Da Vinci Schools, whether it occurs in print, digital, or on promotional items.
general brand guidelinesConsistent brand messaging and identity make it easier to be noticed and have an impact on audiences as intended. We request that site leaders and department heads run major outward facing marketing collateral or online content that you may use to tell the story of your school/ program past Carla first before "going live." We are less concerned with school site communication to families and "one-off" t-shirts, flyers, etc.
DA VINCI Logos
The strongest, preferred way to use the logos are on a white background. When a color background is unavoidable, we prefer to use the negative logo (white type on a color background). Previous versions of the Da Vinci logo (known as the "gun" logo) should not be used. Below are the approved versions of the Da Vinci logos.
Da Vinci Schools Logo (primary logo) Da Vinci Schools Logo (transparent) Da Vinci 10-Year Anniversary Logo Da Vinci Communications Logo Da Vinci Connect Logo Da Vinci Design Logo Da Vinci Extension Logo Da Vinci RISE High Logo Da Vinci Science Logo Wiseburn-Da Vinci Athletics Logo The 10th Anniversary Logo may be used in conjunction with other logos from July 2018 through July 2019. |
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