DA VINCI SCHOOLS CENTRAL OFFICE
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BRAND identity TOOLKIT

A memorable and effective brand takes years to build, yet it can quickly erode through a failure to protect and consistently implement the elements that define it.The following guidelines were created to help bring consistency and clarity to the way we communicate about Da Vinci Schools, whether it occurs in print, digital, or on promotional items. 

general brand guidelines

Consistent brand messaging and identity make it easier to be noticed and have an impact on audiences as intended. We request that site leaders and department heads run major outward facing marketing collateral or online content that you may use to tell the story of your school/ program past Carla first before "going live." We are less concerned with school site communication to families and "one-off" t-shirts, flyers, etc.

DA VINCI Logos

The strongest, preferred way to use the logos are on a white background. When a color background is unavoidable, we prefer to use the negative logo (white type on a color background). Previous versions of the Da Vinci logo (known as the "gun" logo) should not be used. Below are the approved versions of the Da Vinci logos.

Da Vinci Schools Logo (primary logo)
Da Vinci Schools Logo (transparent)
Da Vinci 10-Year Anniversary Logo
Da Vinci Communications Logo
Da Vinci Connect Logo
Da Vinci Design Logo
Da Vinci Extension Logo​
Da Vinci RISE High Logo
Da Vinci Science Logo

Wiseburn-Da Vinci Athletics Logo

The 10th Anniversary Logo may be used in conjunction with other logos from
July 2018 through July 2019. 

letterhead

Da Vinci Schools
Da Vinci Communications
Da Vinci Connect
Da Vinci Design
Da Vinci Extension
Da Vinci RISE High
Da Vinci Science

fonts

To maintain visual consistency across all DV communications, please use the DV fonts whenever possible.

Calibri 11pt
Arial 11pt, when Calibri is not available

powerpoint template

Da Vinci PPT Template [.pptx]

There are 2 versions of the title page to choose from. The orange color is RGB 234-130-36.


WORD template

Flyer Template in Word [.docx]

Feel free to insert your own photos. Smiling happy kids, learning by doing, and close-ups preferred.

EMAIL SIGNATURES

Please refrain from using fonts other than Calibri or Arial:

Your Name
Your Title
Your School or Da Vinci Schools
Street Address 1
Street Address 2

(xxx) xxx-xxx direct
(310) 725-5800 main
(xxx) xxx-xxxx cell (if desired)
YourEmail@davincischools.org
www.davincischools.org



CONTACT

Carla Levenson
clevenson@davincischools.org
Ext. 1353
(310) 500-5401 cell

story ideas

We are always looking for engaging DV content (1-4 paragraphs) to highlight our amazing students and staff on our blogs and social media channels. Please send your story ideas, photos and videos to Carla. Thank you! 

MEDIA INQUIRIES

When a reporter calls, gather some basic facts including their name, media outlet, phone #, story angle, and deadline. Then contact Carla to discuss next steps.

da vinci fact sheet

Da Vinci Fact Sheet [PDF]

brand book

Da Vinci Brand Book [PDF]

color palettes

Da Vinci's primary color is Da Vinci Orange (Web Hex D06F26).

Please review the Brand Book for approved colors for all schools and programs.

Color Combinations to Avoid:
Orange + Black

Need a brighter orange? We have an alternative orange (Web Hex  f58420).


social MEDIA POLICY

Social Media Policy - Employees

STATEMENT OF NON-DISCRIMINATION (Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972 section 504 of the Rehabilitation Act of 1973). The District does not discriminate against any person on the basis of gender, race, color, religion, national origin, ethnic group, actual or perceived sexual orientation, marital or parental status, physical or mental disability. The district will take steps to assure that the lack of English will not be a barrier to admission and participation in District programs. Complaints alleging noncompliance with this policy of nondiscrimination should be directed to Dr. Matthew Wunder, Executive Director, at (310) 725-5800 or mwunder@davincischools.org.